Hi – The purpose of my blog is to help individuals, small to medium sized businesses, and non-profits develop a strong internet presence.  This is accomplished, first by determining what your reasons and objectives are for wanting a to use the web.  Once these are determined, we would develop a strategy for using one or more of the following social media tools to satisfy your goals:

• Website development
• Search Engine Optimization
• Blogging setup and development
• Email Marketing
• Linkedin setup and development
• Facebook setup and development
• Twitter setup and development
• etc.

Search engine optimization is the process of choosing targeted keyword phrases related to a site, and ensuring that the site places well when those keyword phrases are part of a Web search.

Optimization involves making pages readable to search engines and emphasizing key topics related to your content. Basic optimization may involve nothing more than ensuring that a site does not unnecessarily become part of the invisible Web (the portion of the Web not accessible through Web search engines). Advanced optimization may include significant research into every element of page design, site structure, and off-the-page criteria.

Before pages can be optimized, research must be done to determine which keywords to target. This involves finding relevant keywords, determining their popularity, assessing the amount of competition, and deciding which keywords can be best supported with quality content.

At a minimum, the content in your website should include keywords that are relevant to your business.  These keywords should also include geographical locations  where you do business.

Why? Because there is simply NO BETTER WAY to instantly supply a prospective client with all the information they need to know about your business and what you can do for them! Your site works 24 hours a day, 7 days a week. Prospective clients can check out your site whenever they want and not have to wait for your office hours.

What else can a professional web site do for me? A professional, well laid out, informative web site speaks volumes for your business! It inspires confidence in your potential clients that they are dealing with a professional, organized and efficient company.

With your professional web site, you can:

• Attract countless new clients via your web site on search engines, directories, advertising and email lists.
• Immediately supply a potential client with answers to their questions without wasting an hour on the phone!
• Let your client know exactly what services you offer and supply them with a printable fee schedule to eliminate timewasters!
• Have your services contract, forms and any other type of agreement on your web site, ready for potential clients to print and email or fax to your office in seconds!
• Have the ability to have information requests sent directly to your site INSTANTLY, via extensive online forms.
• Accept payment by credit card or PayPal DIRECTLY FROM YOUR SITE!

These, and MUCH MORE are some of the things possible with a professional web site!